๐Ÿš€ Cohort 3 โ€” Apply by May 9 ยท Info session May 9 ยท Starts May 11

You want to be
the boss.
We help you get there.

Zenith's co-founder studio for people who want to start a business โ€” not learn about startups. AI agents collapsed the cost of building a company from $500K to under $50K. That's why we don't write big checks โ€” we co-found instead. You bring the drive. We bring the playbook, the infrastructure, and the network.

Apply โ†’ Is this for me?
Duration
6 weeks
Format
Group + 1-on-1
Commitment
20+ hrs/week
If accepted to Phase 3
We co-found with you
01 โ€” The filter

This isn't school. It's a
co-founder mindset bootcamp.

Yes, we teach you to be a founder. But we only work with people who already want to be one. We're not here to help you decide if entrepreneurship is right for you โ€” we're here to compress the path for people who've already decided.

โœ“ This is for you if

  • You want to start a real business and run it. You want to be the boss.
  • You're not technical. You don't write code. AI agents are your team.
  • You're not a domain expert โ€” and you're willing to partner with one. Most of our founders find that partner during the program.
  • You'd rather build with a customer than read about how to build.
  • You can commit 20+ hours a week for six weeks. This runs alongside a job โ€” but it's not a side project.

โœ— This is not for you if

  • You want to learn about startups before deciding if you're ready.
  • You want consulting or someone to "help you with your project."
  • You want a credential, certificate, or class for your resume.
  • You're looking for a polished course with passive lectures and no real work.
  • You expect us to figure out the business for you.
02 โ€” The archetype

Many people want
to be Jane.

Jane is who this program is built for. She's not a coder. She's not a domain expert. She saw a problem, partnered with someone who knew the industry, and used AI agents to replace what would have been a CTO and a full dev team.

J
The product-lead-turned-co-founder

Jane

PM background ยท Non-technical ยท Co-founder, VeloQuote

Jane spent her career as a product manager. When she saw the opportunity in B2B quote processing, she didn't have a technical co-founder, didn't know the lending industry, and had never shipped a product solo. What she had was conviction and the willingness to talk to customers before the product was ready.

She partnered with Ernest โ€” a domain expert who actively opens doors to lenders and brokers โ€” and used AI agents as her engineering team. Today she's running product and closing deals.

"You don't need to be the expert. You need to be the one who refuses to stop."
03 โ€” What you ship

Two deliverables.
Built in parallel.
Presented on Customer Day.

Most programs make you learn first, then apply. We don't. The most important skill for a founder isn't building โ€” it's talking to customers before you're ready. You'll do both at the same time, because that's how real startups work. Week 6 is Customer Day โ€” where customer evidence takes center stage.

A

Agentic Prototype

A working AI agent โ€” or team of agents โ€” that demonstrates your idea. It doesn't have to be polished. It has to be real enough to show a potential customer and get a genuine reaction.

What "good" looks like
Something a real person can interact with. Not a pitch deck, not a Figma. A live thing that does the thing.
B

Customer Evidence

Real conversations with real potential buyers โ€” not friends who say it sounds cool. Come back with quotes, signals, objections, and a clear answer to: "Would they pay?"

What "good" looks like
Beta launch, advisor approval, or first dollar. We're realistic โ€” first dollar in 6 weeks is hard. Show traction in any of these forms.

Why both, simultaneously? Most programs make you learn first, then apply. We disagree.

The most important skill for a founder isn't building โ€” it's talking to people before you're ready. We force you to do both at the same time because that's how real startups work. Tight deadlines, incomplete information, parallel execution.

This is how we find the right people. Not the ones who follow instructions perfectly. The ones who move anyway.

04 โ€” Format

Six weeks. Group sessions
plus 1-on-1s tailored to your business.

Group sessions give you the shared playbook, peer momentum, and accountability that comes from building alongside other founders. 1-on-1 office hours sharpen the work to your specific business โ€” the same way Sze works with founders inside our portfolio companies. Both, not either.

01
Apply and get accepted Tell us why you want to be the boss and what kind of business you want to build. No pitch deck. No prior expertise required. We're filtering for mindset, not credentials.
Before start
02
Co-founder + product lead training Group sessions for the shared playbook, plus 1-on-1 office hours customized to your specific business. You start talking to customers in week 1.
Week 1โ€“2
03
Build in parallel with customer conversations Prototype the agent. Talk to real buyers. Iterate weekly. Both tracks run simultaneously โ€” that's the discipline we're training.
Week 2โ€“4
04
Customer Day The cohort endpoint. You present customer evidence โ€” quotes, signals, objections, traction โ€” to Zenith and the rest of the cohort. Not a pitch. A reckoning. The point isn't to perform; it's to show what real customers actually said.
June 20
05
Business assessment Zenith reviews your output from Customer Day and your prototype. If there's real signal, we move to Phase 2 โ€” co-building a real company with you on co-founder terms.
After June 20
05 โ€” Customer Day

Saturday, June 20 is
Customer Day.
The whole cohort shows up.

Most programs end with Demo Day โ€” a polished pitch to investors. We end with Customer Day โ€” a focused, evidence-first session where each founder presents what real customers actually said. Quotes. Objections. Signals. Money on the table or money refused. The bar isn't pitch quality; it's truth quality.

Demo Day shows the product.
Customer Day shows the proof.

Anyone can build a prototype in six weeks. The harder thing โ€” the thing this program is actually training โ€” is whether you can put it in front of real buyers, hear what they say, and come back with evidence instead of excuses. Customer Day is where that gets visible to the rest of the cohort and to Zenith.

Read the full Customer Day brief โ†’

โœ•
Demo Day Polished pitch. Investor audience. Story over signal. Easy to fake.
โœ“
Customer Day Real customer quotes. Real objections. Real traction (or lack of it). Hard to fake.
06 โ€” The studio model

$10K is the thesis.
Not the check size.

Traditional accelerators write big checks because you need to hire a team. We pay $10K because you don't. AI agents compressed what used to cost half a million to build. That's the entire premise of Zenith โ€” and the reason our number looks small. It's small on purpose.

We're a venture studio.
Not an accelerator.

Accelerators give you a class and a small check. Studios co-found the company with you โ€” daily work, infrastructure, network, the whole apparatus of starting up. We're the second one. The equity reflects three to four months of founder-level work, not the size of the check.

โœ•
Accelerator model Class + small check + alumni network. You're on your own to build.
โœ“
Studio model We co-found. We work with you daily. Equity reflects the labor, not the capital.

What Zenith does in Phase 3

This is the work the equity is for. Not a class. Not coaching. Co-founder work, done daily, for three to four months.

01

Daily co-founder collaboration

Three to four months of working together on product, customer development, and GTM. Not weekly check-ins. Daily rhythm.

02

Company formation

Entity setup, banking, legal foundation, equity structure. The unglamorous infrastructure that takes founders months to figure out alone.

03

Financial + ops infrastructure

Accounting, payroll, contracts, vendor setup. We hand you a running company, not a to-do list.

04

Technical infrastructure

The AI agent stack, deployment pipeline, and engineering foundation that lets one person ship like a team.

05

Customer pipeline + network

Warm intros, pilot conversations, advisor introductions. The network that took us 17+ years to build, applied to your company.

06

Path to Phase 4 fundraising

When you're ready to raise external capital, we set you up โ€” investor intros, pitch prep, terms guidance. We've done it.

07 โ€” The full path

Phase 1 is the start.
Not the end.

Zenith works in four phases. The incubation program is Phase 1 โ€” the filter. Founders who get through unlock everything that follows: a real company, real capital, and a path to scale.

You are here
Phase 1
01.

Incubation

6 weeks. Build a prototype + prove demand. Ends with Customer Day.

Free ยท 6 weeks
Phase 2
02.

Business Assessment

Zenith reviews your Phase 1 output. Go / no-go decision on co-building.

Decision point
Phase 3
03.

Co-found the company

Zenith joins as your co-founder. We invest, we set up, we work daily. Goal: first paying customer.

3โ€“4 months ยท daily
Phase 4
04.

Raise + Scale

After first dollar, raise $100K externally. Path to $1M ARR.

Path to $1M ARR
08 โ€” Already working

Real founders.
Real results.

People who came in without a technical background and built something real โ€” using AI agents as their team.

๐Ÿ‘ฉโ€๐Ÿ’ผ

Jane

PM โ†’ Co-founder, VeloQuote

Non-technical PM. Replaced what would have been a CTO and full dev team using AI agents. Now leading product and closing deals in B2B lending.

๐Ÿ“ˆ

Charles

Trader โ†’ Platform builder, Moat Club

Seasoned trader with no coding background. Built an investment research platform from scratch โ€” never written a line of code or used AI before joining.

๐ŸŽธ

Rob

Hobbyist โ†’ Tool maker

Built a guitar pedal design tool for the DIY community he's part of. Built for himself first, then for people exactly like him.

09 โ€” Honest answers

Questions you're
probably asking.

I don't have a business idea yet. Should I apply?
Maybe. We'd rather you have a problem you've been chewing on than a "polished idea." But if you have nothing โ€” no problem, no domain you care about, no person whose life you want to make easier โ€” wait. Come back when you do.
I'm not technical. Is that really fine?
Yes. Most of our founders aren't. AI agents are your engineering team. We'll show you how to use them. If anything, being too attached to writing code from scratch can slow you down.
What's the equity arrangement?
Zenith joins as your co-founder. That means we take co-founder-level equity โ€” comparable to other venture studios that do daily work alongside founders. The exact split depends on the company and is finalized at Phase 3, when both sides have enough information to commit. We disclose this upfront because the equity reflects three to four months of intensive work โ€” company setup, infrastructure, daily collaboration, network access, the path to fundraising. We're not selling capital. We're co-building the company.
Why is the check only $10K?
Because that's the thesis. AI agents have collapsed the cost of starting a software company from $500K to under $50K. We invest enough capital to launch, and we partner with you on everything else. If we needed to give you $500K, the model wouldn't work โ€” and the model is the whole point.
What if my business closes after a month with nothing?
Then you've learned something most people pay tens of thousands of dollars to avoid finding out: whether you actually want this. That's worth six weeks. We've structured the program so the cost of finding out is low โ€” for you and for us.
Do I need a co-founder before I apply?
No. Most of our founders find their domain-expert co-founder during the program โ€” once they have enough validation to make the partnership credible. We help you identify and frame those conversations.

Six weeks. Two deliverables.
One Customer Day.

Applications close May 9. Info session May 9. Cohort starts May 11. Customer Day June 20. Free to apply.

Apply โ†’